Property agency hopes to boost philanthropy

Radley Property, an innovative real estate agency combining property services with philanthropy (launched this week) pledges 20 per cent of its commission to Australian registered charities.

For each transaction, landowners individually donate half of Radley Property’s 20 per cent pledge to their chosen charity. This donation is made in the vendor’s name, does not affect their profit and is tax deductible.

Radley Property invests the other half to its non-profit education partners, Room to Read and the Australian Indigenous Education Foundation.

“We want to give landowners and developers the opportunity to engage in philanthropy by simply selling their property with us,” Radley Property’s founder and director Belinda Bentley says.

“While the business model reflects our values; we’re also mindful that our commission needs to be relevant and competitive to the market.”

Bentley and fellow director Michael Radovnikovic have been members of Philanthropy Australia’s New Generation of Giving program for the past two years.

Both directors have had extensive careers in the property industry and also regularly contribute to various property and arts not-for-profit organisations.

“We were inspired by the social change that was disrupting other sectors through the growing number of social enterprises and ‘profit with purpose’ businesses,” Bentley says.

“When we looked at our own industry, we were disappointed that not much has changed.

“We’ve experienced first hand what it’s like to give back and we want landowners to have a similar opportunity to consider the causes they care about.

“By promoting philanthropy through property, we’re able to reach a greater population without affecting their bottom line.”

Radley Property services inner Sydney (inner west, eastern suburbs and North Shore), focusing on residential and commercial sales as well as project marketing for development sites.

“Impact drives us as a company – we’re a property group with a social conscience,” Bentley adds.

“With technology, there’s no need for a shopfront so we’re able to keep our overheads low and create the highest value for our clients and non-profit partners.”


View all articles by API »

Article source: