Australia’s fastest-growing monthly magazine

Australia’s fastest-growing monthly magazine

Posted on Monday, August 19 2013 at 1:17 PM

Australian Property Investor is the country’s fastest-growing monthly magazine, with officially audited data showing a 26.9 per cent increase in circulation in the first six months of the year.

The independently published title recorded the
largest year-on-year growth of any monthly magazine between January and June
2013, according to Australian Buruea of Circulation figures released Friday.

“We put this phenomenal result down to a rebounding
property market, our continued push towards providing more innovative and
engaging content, growth in new distribution channels and our ongoing position
as the most respected title in our field,” API editor Eynas Brodie says.

The magazine, which celebrated its 16th
year of operation in 2013 and its 150th issue in August, kicked off
the year with a redesign.

“We foresaw the recovery in the residential property
market and took this as an opportunity to reintroduce ourselves with a
redesigned and refreshed look in January.

“The cleaner and more modern layout has been
complemented by an extensive overhaul of our bonus digital content, with most
features and profiles now including exclusive QR coded videos, podcasts, photo
galleries or forums.”

This deeper, richer level of interactivity and
engagement is above and beyond what readers could hope to receive at competing
titles, Brodie says.

Advertisers continue to enjoy access to a strongly
engaged and loyal readership, and this year saw expanded opportunities in the
digital space with new e-newsletters and an exciting partnership with online
podcast program Real Estate Talk.

API also invested in sponsorship of the Home Buyer
and Property Investor Show in Brisbane, Sydney and Perth, where current and new
readers had the opportunity to meet journalists, profiled investors and

As the longest-running, API has a proud reputation
of being the most trusted and widely read property investment magazine in the
country, Brodie says.

“These results solidify that position. We continue
to provide unbiased, independent and expertly backed content to our existing
readers as well as a whole host of new ones.”

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