API readership increasing by thousands

API readership increasing by thousands

Posted on Friday, August 10 2012 at 10:19 AM

New data by Roy Morgan Research reveals thousands more Australians are turning to Australian Property Investor magazine, the country’s leading source of property information and news.

While the magazine posted an impressive readership figure
of 122,000 in the 12 months to March 30, 2012, it has defied the odds in a slow property market to achieve an even higher audience reach of 128,000 in the year to June 30, 2012, according to the latest Roy Morgan readership survey.

This represents a 30% year-on-year readership increase.

API editor Eynas Brodie attributes the title’s increasing popularity to
a number of factors.

“We have an incredibly talented bunch of writers on our team, among
them renowned demographer Bernard Salt, Rismark’s Christopher Joye and Residex
chief John Edwards who are widely recognised as experts in their fields,” she

“Why do so many Australians put their trust in API? Partly because
we’ve been around the longest – since 1997 – but also because we protect our
editorial integrity quite fiercely.

“Our readers have a strong say in the magazine we produce, which is why
they relate to it so well. It’s their magazine and we have a great dialogue
with them in terms of what stories they’d like to see and what they most enjoy.
Whether they’re looking for inspiration from like-minded investors, up and
coming hotspots to invest in, tips and information on investment strategies and
even warning stories from buyers who have been burnt, API is their one-stop

More than half of API magazine buyers are long-term subscribers, an
achievement not many magazines can lay claim to.

“I think this speaks volumes about the credibility API has,” Brodie

“It helps that a lot of the property journalists at API are investors
themselves,” she adds. “Like our readers, we love all things property!”

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